Case Study A

We were asked by a well known commercial insurer to examine their disappointing results from a campaign developed for a favoured trade sector and distributed through their traditional broker channel.

We found a major dislocation between what they expected and what they obtained from their supply chain.

We changed the push strategy to a pull strategy to build awareness with end customers and encourage them to initiate discussion about the Insurer's specialist service with their advisers.

Case Study B

We brought a new industry sector scheme for a national broker to market within 12 weeks.

Our work included market research, service development, negotiating a cover-holder authority, creating a prospect database, outsourcing lead generation and installing a highly efficient quotation and servicing IT system.