Our sequenced approach to building a new industry sector marketing campaign has come directly from our own learning and experience and not a text book.

Our starting point is to gain a deep understanding of your target market and, most importantly, to be able to identify at individual prospect level who are the best managed candidates.

We have also found it essential to write up the full marketing plan as early as possible in the process as this allows the project team to visualise and create the end picture.

Our work is completed not with launch of the Scheme but with servicing handover of new clients.

Note:
The concept of an insurance niche is close to but different from that of an insurance specialty. "Specialty" is a familiar word in commercial property-liability insurance and refers to new, unusual and often risky activities. A niche differs from a specialty mainly in that a niche is first identified by some common quality of its customers other than location, risk quality or coverage required. Both terms, however, are fuzzy around the edges and often overlap in insurance usage.