Selling insurance is not difficult.....provided that your service offering meets your intended customer's needs and is easy to access and simple to obtain.

Of course, when you break this contention into individual marketing components, successful selling requires that a great deal of preparatory work be undertaken before you can go to market.

Which is why we think that building a Scheme for a group of target market prospects is undoubtedbly more cost effective than making sales on a one by one basis for all but very large prospects.

This section demonstrates why it is best to develop a TARGET MARKET, a SERVICE OFFERING and an EFFICIENT PROCESS within an attractive Scheme Package to enable intended customers to obtain your service.

Target Marketing

Scheme Marketing is a sub-strategy of Target Marketing.

Target marketing is about developing a service for an identified market segment which has a high degree of similar features.

A Scheme allows you to serve one segment or sub-segment of the target market with one service offering or serve multiple segments with one or more service offerings.

What has "changed the game" is the contribution of the latest scheme processing technology that allows easy variation very late on in the application process; in response to an intended buyers stated needs.

That doesn't mean complete customisation around individual need but certainly does enable adaption of a standard offering to suit individual requirements.
What you can offer is not exactly "Built For Me", which would be extremely inefficient for you, more accurately "Personalised For Me".